The Benefits of Staging: Unlock the Full Potential of Your Home Sale

Preparing your home for sale goes beyond cleaning and decluttering; it's about creating an irresistible first impression. This crucial step in the selling process is known as staging.

What Exactly is Staging?

Staging is the art of presenting your property in a way that captivates potential buyers. It involves arranging and furnishing the space to enhance its appeal. The goal is to create an inviting and clutter-free environment where buyers can envision themselves living. A well-executed staging can make all the difference in securing a sale.

Nicole Canole, a veteran realtor, emphasizes the importance of staging. "Buyers form an opinion within the first 15 seconds of entering a home, even though they spend just an average of six minutes inside," she says. Those few minutes are precious; staging is your secret weapon to make them count.

The Benefits of Staging

Staging keeps potential buyers engaged and can significantly impact your home sale:

• Increased Time in Your Home: Buyers spend only five minutes in vacant homes but linger for an average of 40 minutes in furnished ones. More time spent in your home increases the likelihood of receiving offers, potentially leading to multiple offers.

• Improved Visualization: For example, 82% of buyer's agents reported that staging helped their clients visualize living in the home (National Association of Realtors). This increased emotional connection can lead to quicker sales.

• Faster and More Lucrative Sales: Staged homes spend less time on the market and often sell for over 6% above the asking price. On average, staged homes can sell for approximately 17% more than unstaged ones. In addition, a professionally staged home spends 73% less time on the market than those without staging. The return on investment (ROI) for staging can reach an impressive 586%. 

The bottom line: staged homes sell faster and at higher prices than their unstaged counterparts.

What Does Staging Cost?

The cost of staging depends on the size of your home but is generally affordable. Typically, staging services amount to 1% or less of your home's market listing price. On average, home sellers pay somewhere between $778 and $2,851 (HomeAdvisor), but that cost can vary based on a number of factors, like whether or not furniture needs to be rented. 

Not staging your home, however, can lead to significant losses. For instance, the average seller has discounted their home by 8% after ten weeks on the market. On a $550,000 home, this amounts to $44,000 in reductions. In contrast, staging may cost around $4,500 or less, approximately 1% of the listing price. By staging, you can save over $45,000 in this scenario. 

Beyond financial benefits, staged homes also sell 67% faster than vacant ones, reducing stress and additional listing costs.

The East + Ivy Staging Difference

Founded in 2018 by Nicole Canole, East + Ivy Staging specializes in enhancing the appeal of homes, making them sell faster and for higher prices. 

How Does the Staging Process Work?

The staging process begins with an initial visual consultation. East + Ivy Staging offers both vacant and occupied staging services. Recommendations may include minor home improvements such as paint or flooring to boost sellability. Once the plan is set, the staging is completed within 72 hours.

Occupied staging involves working with homeowners to rearrange existing furniture for better presentation. Based on the homeowner's preference, the team can tag items for removal or handle the rearrangement themselves.

What Rooms Should You Focus On?

While every room can benefit from staging, the living room (93%), kitchen (84%), and primary bedroom (78%) have the most significant impact. If budget constraints arise, prioritize staging these areas.

Ready to Take Action?

The current real estate market is competitive, and East + Ivy Staging is here to help you maximize your home's value. Their expertise consistently results in sales above market value and multiple offers. Contact them today to make your home stand out and achieve the best possible deal. Don't miss out on the opportunity – call East + Ivy Staging now!